Article appeared in The Growth Op: Auxly Cannabis Group is ringing in the holidays early with the launch of a new line of tasty treats to go along with Canada’s legalization of extracts, topicals and edibles.
“Having our initial suite of Cannabis 2.0 products ready to go on the first day sales are legal in Canada is a huge milestone for our company,” company CEO Hugo Alves said in announcing the release this week. “Our mission is to make branded cannabis products that consumers love and grow to trust,” Alves said.
The new products fall under the company’s signature brands — Kolab Project, Foray and Dosecann — and target as wide an audience as possible. “Our experts at Dosecann have developed high-quality vapes, chocolates and chewables with consumer safety and enjoyment as our top priorities,” Alves said.
Auxly describes its Foray brand as “an accessible entry point for anybody — at any stage of their cannabis journey.” The company hopes the vape pens in this category, which offer lower THC doses of sativa, indica and hybrids (as well as a disposable CBD version), will help consumers understand the drug better.
Foray’s edibles feature Belgian chocolates in three varieties: Dark Chocolate, Vanilla Chai and Salted Caramel with varying strengths of THC. There is also a CBD option.
Soft Chews get plenty of love, too, with Auxly offering THC and CBD versions of Rasberry Vanilla, Peach Mango and Pineapple Orange in a range of potencies. Mints, lozenges and oils (in bottle, spray and capsule form) will all be available under Foray or the Dosecann and Kolab Project brands, ensuring that there is a product to suit every level of user experience.
“We are excited to introduce Canadian consumers to our products and our brands on the launch of Cannabis 2.0 and will continue to roll out new and innovative products in the coming quarters as we look to lead, not follow, in the 2.0 market and beyond,” Alves said.
Article that appeared in The Growth Op, click here.