When Figr chooses which partners they work with to produce top-shelf craft cannabis, they choose carefully. It’s important for customers to know exactly where their cannabis comes from and to trust the people who grow it. But working with partners who can grow great cannabis is one thing — partnering with agricultural entrepreneurs who have true farming wisdom that’s been passed down through generations is another. Partners like that might be rare — but for Figr, it’s a must. To read the full article, click here to read the full article that appeared in Lift&Co Magazine.